This ICO Startup Didn’t Die During Crypto Winter. It Has DAI to Thank

 

Leigh Cuen

Aug 17, 2019 at 10:30 UTC

Updated Aug 17, 2019 at 12:19 UTC

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The Takeaway:

• Monolith turned a $16.9 million ICO into $25 million-worth of assets by riding the bull market of 2017 then taking out DAI loans.
• This DAI strategy is increasingly common among ethereum-centric startups.
• MakerDAO and Monolith are now collaborating to connect DeFi loans to a European Visa debit card.
• Ether fans can spend crypto with a Visa debit card because Monolith liquidates designated funds on the back-end, providing the merchant with fiat.

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Monolith CEO Mel Gelderman told CoinDesk he wants to promote an “ethereum lifestyle,” starting with the way he runs his London-based token startup.
From his perspective, that lifestyle is about seeking financial solutions beyond traditional banks.
Since Monolith was funded by an initial coin offering (ICO) of TKN tokens that raised $16.9 million from retail investors in May 2017, Gelderman said his team turned the ICO proceeds into roughly $25 million worth of assets through prudent trading and collateralized debt positions (CDPs), using ether as collateral to take loans denominated in dollar-pegged DAI tokens.
“We’ve started to use the MakerDAO platform to hedge instead of selling our ether,” Gelderman said. “We’re deploying the economy itself to get [our goals].”
While a slew of ICO-funded startups ran out of steam in 2018 when the price of ether crashed, Monolith’s strategy provided the startup with plenty of runway.
The startup’s current assets include 80,000 ether (about $14.6 million) and a $10 million treasury of both 16 million TKN and approximately $3 million in fiat holdings. Lately, Monolith stopped trading and started collateralizing ether for DAI loans instead. And Gelderman is hardly the only entrepreneur taking this road.

Treasury management trend

MakerDAO business development representative Gustav Arentoft told CoinDesk he’s spoken with five startups, such as Axie Infinity and Balance, that have used DAI loans to help pay for office space and salaries.
Beyond MakerDAO CDPs, he’s also known startups that utilize similar loans from lending firms like Compound, which can earn 11 percent interest according to LoanScan.io. This buoys the broader system, at least for now, as people pay money back into these DAI loans rather than strictly liquidating DAI for fiat.
“There’s a lot of velocity of funds going back and forth,” Arentoft said.
He added that smart-contract-fueled services like Compound loans and Monolith wallets carry significant risk, because they rely on the security of that open-source software, rather than a custodial institution. As such, some entrepreneurs rely on smart contract insurance providers like Nexus Mutual, in case of a costly bug or mishap.
“I hope to see Monolith … become a completely decentralized bank, a decentralized card. Savings through Compound, lending through MakerDAO,” Arentoft said. “[Monolith’s non-custodial wallet] gives a little bit more freedom in terms of the regulatory setup.”
The regulatory setup is indeed the central question behind this experiment.
The initial white paper suggested Monolith, formerly known as TokenCard, would launch services in China and an automatic system for burning TKNs to cash-out a portion of the company’s earnings, held in an independent smart contract. Gelderman said the Chinese regulatory environment prevented the startup from offering products for that market so far.
However, Monolith worked with licensed Visa issuer and banking service provider Contis Financial Services Ltd to launch a working product for European crypto fans in May, a Visa debit card that allows users to indirectly spend DAI, ether, TKN, and several other tokens.
 “We want to make anything in the ethereum economy usable in day-to-day life,” he said. “We’ve dedicated virtually all our money to engineering.”
The 24-person team currently employs 19 engineers, and their salaries are the company’s largest expense to date. Meanwhile, the global market cap of TKN has plummeted since the May 2017 ICO, with the token’s price dropping from $1.36 to $0.42, according to CoinMarketCap. Etherscan tallied.......

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